Visa’s New York Innovation Team hosted International Olympic Committee executives to showcase how Visa can deliver immersive fan experiences for those who attend the games and those who watch at home.

To facilitate Visa’s vision for the future of commerce, we simulated a user’s journey by staging the New York Innovation Center and created several apps to tell that story.


Scene 1: Fan Experience App

Scene 2: Arrive at the Olympics


Showtime with Thomas Bach

President of the International Olympic Committee


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