Head of Brand / Founding Team Member
Adara is a direct-to-consumer brand that is committed to reviving ruach, the Spirit, in Jewish celebrations. Adara's heirloom-quality pieces, distinguished by an elevated aesthetic, are thoughtfully designed and sourced with deep intention.
These hand-crafted gems are an opportunity to enliven Hanukkah celebrations and illuminate Jewish rituals throughout the year.
“Adara is my daughter, Lilia’s, Hebrew name. It stands for fire and beauty. In honor of her radiant light, and the light of all the sacred females who came before us, this collection of material culture is a wake-up call.”
Tara Townsend, Founder and CEO
